Re-inventing the color orange
Presentation by Mario Dittes
Technical Center Plastic
Additives
BASF SE, Ludwigshafen, Germany
The color orange has a cheerful and refreshing, warm and
dynamic effect. At the same time, this color tone sends a strong signal. When it
comes to engineering plastics for use in demanding applications, however, useful
orange pigments are few and far between. With its Sicopal® Orange K 2430, BASF
is remedying this state of affairs. This new, extraordinarily stable inorganic
mixed oxide is well-suited for areas of application in which many organic
pigments fail, including those where high UV resistance and weathering
resistance are required or where there is a need to withstand aggressive
chemicals and high temperatures. But even aside from these high-end
applications, this intensely colored, brilliant BASF pigment, with its very good
covering capacity, can bridge existing gaps since this product expands the
palette of warm, thermally stable orange shades into a new dimension.
Pigment selection can be difficult
Nowadays, anyone who would like to make a plastic product in an attractive color can choose from a broad spectrum of colorants. Especially organic pigments have proven to be exceptionally multi-faceted. BASF today is the industry leader in organic as well as inorganic pigments.